The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

Lancia Pu+Ra HPE is a 100% electric concept car that reflects the brand's vision in terms of design, homeliness in the interior, sustainability, electrification and simple technologies. This is a perfect symbiosis of past and present, purity and radicalism, innovation and emotion.

This is the first car inspired by the world of furniture, created through a collaboration with Cassina, a leader in the high-end furniture industry, to create a typically Italian home-from-home feeling.

The Lancia Pu+Ra HPE is an extremely practical and agile car with an elegant and unconventional body that guarantees maximum efficiency, with particular attention to range, charging time and efficiency. This futuristic concept car offers a range of over 700 km, a charging time of just over 10 minutes, and energy consumption of less than 10 kWh per 100 km.

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

The concept car is called Lancia Pu+Ra HPE: “Pu+Ra” is formed by combining the first syllables of the words “Pure” and “Radical”, while “HPE” stands for “High Performance Electric”.

The show car fully embodies the principles of the brand's new design language, in which the car's volumes are created by the intersection of elementary geometric shapes such as circle and triangle, combined with some eclectic details from Lancia heritage.

70% of its aesthetic surface is eco-friendly: the seats are made from a new interpretation of Lancia fabric, the carpeting is made from natural fibres, and the car's glass parts are made from recycled material. All this expresses the Italian spirit, eclecticism, the revival of traditions and a sense of home.

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

“Today Lancia unveils the Lancia Pu+Ra HPE, the brand’s vision for the next 10 years that takes the brand into the era of electric mobility and sums up the way we create and perceive the car. Starting with the new Ypsilon, our cars of the future will be inspired by the Lancia Pu+Ra HPE,” said Luca Napolitano, CEO of the Lancia brand.

Lancia Pu+Ra HPE is the first car equipped with the S.A.L.A. (Sound Air Light Augmentation) virtual interface, which we will soon see in the new Ypsilon car. Lancia plans to introduce the Ypsilon production car in 2024, and from 2026 to produce exclusively battery-powered cars.

The innovative S.A.L.A. system enables autonomous driving, and its minimalistic and intelligent virtual interface combines audio, climate control and lighting functions. In this way, the driver and passengers can adjust the vehicle's interior environment simply by pressing a button or even by the sound of their voice.

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

The Lancia Pu+Ra HPE concept car reflects the brand's vision of the future, which combines design, sustainability, technology and electrification

Click on image to enlarge | lancia.com

 

A new form of elegance

 

Home cosiness

 

All-electric concept car

 

The coolest test drive