BMW continues to celebrate its centenary and following the prototype BMW Vision Next 100, which debuted in March 2016 (read about it here), introduced two more concept cars in June under the subsidiaries Rolls-Royce and MINI. These prototypes show how, according to the designers and engineers of the company, the cars of the Bavarian concern will look like in the future.
In our previous article, we talked about the concept car MINI Vision Next 100. And today we will look at the concept car of the future Rolls-Royce Vision Next 100. The new Rolls-Royce, codenamed 103EX, is the brand's first concept model.
Model developers tried to find answers to questions about the future of the British brand. What will luxury mean in the future? How to carry brand exclusivity into the future? How will the needs of brand customers change? How can Rolls-Royce exceed their expectations? Is it possible to set new standards for luxury in the future by combining Rolls-Royce's core values of craftsmanship, pioneering spirit and commitment to excellence with new technology? How do you keep the Rolls-Royce experience unique?
According to the designers of the prototype, in the future, Rolls-Royce will use a lightweight platform with a powerful electric powertrain that allows you to vary the wheelbase and proportions of the car. The company's designers will develop the body of each car according to an individual project in accordance with the wishes of the client.
The interior of the show car embodies the concept of the "Grand Sanctuary". The combination of lines, materials and lighting creates an atmosphere for relaxation. The interior is trimmed with ebony, the lining is made of silk, and on the floor of the car there is a hand-woven silk carpet. During the trips, passengers will be served by a virtual assistant: a digital embodiment of the company's mascot – the Spirit of Ecstasy. Her name is Eleanor, after Eleanor Thornton, who served as the prototype for the company's symbol. Eleanor will be displayed on a transparent OLED display and will act according to the passengers' voice commands.
For management Rolls-Royce Vision Next 100 the autopilot answers, so the concept is devoid of a steering wheel, driver's seat and dashboard. The only instrument installed on the front panel is an analog chronometer, reminding passengers that time is of the highest value.
Comfortable travel in the new car will become truly impeccable thanks to the signature ride, comparable to flying on a magic carpet, which will be provided by a powerful, futuristic, environmentally friendly engine and high-tech suspension.
The car is 5,9 meters long, and its long bonnet profile with separate front fenders evokes memories of the luxury coupes of the 1930s. The trunk is located in front, access to it is through a folding side wall. To give the process of disembarking from the car due solemnity, upon arrival, the concept opens a “suicidal” side door and raises part of the roof. The final touch is a special red backlight that imitates the red carpet.
Gilles Taylor, Director of Design at Rolls-Royce, had this to say:
“When working on this car, we tried very hard not to dwell on the past. We wanted to be as progressive as possible and tried to go beyond the brand's design history."
Personal touch, Travel in comfort, Sanctuary of luxury and Grand arrival. All this is the Rolls-Royce of the new century. Rolls-Royce Vision Next 100 – a journey into the future of luxury!
And now, as usual, a video review of this concept car
We also recommend: