
Click on the image to enlarge | lancia.com
Lancia Pu+Ra HPE is a 100% electric concept car that reflects the brand's vision in terms of design, interior home comfort, sustainability, electrification, and simple technologies. It is the perfect symbiosis of past and present, purity and radicalism, innovation and emotion.
This is the first car inspired by the world of furniture, created in collaboration with Cassina, a leader in the high-end furniture industry, to create a typically Italian sense of home comfort.
Lancia Pu+Ra HPE is an extremely practical and maneuverable car with an elegant and unconventional body, ensuring maximum efficiency, with special attention to range, charging time, and efficiency. This futuristic concept car offers a range of over 700 km, with a charging time of just over 10 minutes, energy consumption of less than 10 kWh per 100 km.

Click on the image to enlarge | lancia.com

Click on the image to enlarge | lancia.com
The concept car is named Lancia Pu+Ra HPE: “Pu+Ra” is derived from the first syllables of the words “Pure” and “Radical,” while “HPE” stands for “High Performance Electric.”
The show car fully embodies the principles of the brand's new design language, where the car's volumes are created by intersecting elementary geometric shapes such as circles and triangles, combined with some eclectic details from Lancia's heritage.
70% of its aesthetic surface is sustainable: the seats are made from a new interpretation of Lancia fabric, the carpet is made from natural fiber, and the car's glass parts are made from recycled material. All this expresses the Italian spirit, eclecticism, revival of traditions, and a sense of home.

Click on the image to enlarge | lancia.com

Click on the image to enlarge | lancia.com

Click on the image to enlarge | lancia.com
“Today, Lancia presents Lancia Pu+Ra HPE, the brand's vision for the next 10 years, taking the brand into the era of electric mobility and summarizing our way of creating and perceiving a car. Starting with the new Ypsilon, our future cars will be inspired by the Lancia Pu+Ra HPE,” said Luca Napolitano, CEO of the Lancia brand.
Lancia Pu+Ra HPE is the first car equipped with the S.A.L.A. (Sound Air Light Augmentation) virtual interface, which we will soon see in the new Ypsilon. Lancia plans to introduce the production Ypsilon in 2024 and produce only battery-powered cars from 2026.
The innovative S.A.L.A. system enables autonomous driving, and its minimalist and intelligent virtual interface integrates audio, climate control, and lighting functions. Thus, the driver and passengers can adjust the car's interior environment simply by pressing a button or even with the sound of their voice.

Click on the image to enlarge | lancia.com

Click on the image to enlarge | lancia.com

Click on the image to enlarge | lancia.com

Click on the image to enlarge | lancia.com

Click on the image to enlarge | lancia.com
The new form of elegance
Home comfort
Fully electric concept car